Thursday, February 27, 2020

Marketing And Social Media Essay Example | Topics and Well Written Essays - 1750 words

Marketing And Social Media - Essay Example he social media, because of active integration of technology in the lives of the masses around the world has resulted in the playing of a major catalytic role in regards to the formation of a large number of followers in the virtual world. It can be said that in the today’s date, the social media represents a series of programs that run explicitly by exploiting the functionalities of Web 2.0 (Wankel, 2010, p. 9) Talking in regards to the product lifecycle, it can be said that there are four stages such as introduction, growth, maturity and decline. The social media holds a tremendous value in the first two stages as it is deeply integrated with regards to value communication of the products to the masses. Just because social media is largely diversified in its forms through the presence of various social networking and micro blogging sites likes Facebook, Twitter, LinkedIn etc. it can be said that the marketing power of the social media is tremendously high (Zarrella, 2010, p. 3). Talking more in connection to the power of marketing of the social media and the product life cycle, it can be said that the social media plays a very influential role in regards to the process of introducing new products and services in the markets by simply helping in the process of communicating the values of the products and services to the desired target audience. It also needs to be highlighted that during the course of attaining the growth phase of product development, the social media helps in a great way in manipulating the demand for the products and services by helping the marketers of the respective products and services to maintain a bilateral method of communication with the desired target audience. 2. It is important to mention that in today’s date, the social media has...Talking about the social networking sites, it can be said that the growth of the social networking sites has been largely augmented by the tremendous favoring of the growth prospects of t he United States. Like as witnessed in the case of dotcom bubble of the late 1990’s, the mere presence of the social networking sites in the virtual web space does not help in any way in the process of generating revenue. Every social networking site needs to operate on the basis of a business model, which will help in generating revenue for the online business. It is of significant and utmost importance to mention that the business models that are applicable in the case of social networking sites should not only focus on the process of generating monetary value, but also on the lines value creation, identification of the core competencies of the online business as well as proper value communication to the right target audience. Considerable amount of interest also needs to be given on the lines of creating competitive edge for the online business. It is of considerable importance to mention that an online business is built on four key model components. The first one is the value creation, which distinguishingly addresses the value that will be provided to the customers. The second factor is the issue of target market, which necessarily takes into account the factor of the desired target audience.

Tuesday, February 11, 2020

Value Chain Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Value Chain Analysis - Research Paper Example Organizations identify strategic advantages and disadvantages with the help of value chain analysis. Value chain refers to all the value-creating functions required for creating and delivering the goods and services to the target customers. Value chain analysis is an important tool for strategic cost management which is an important part of the management accounting. According to Porter, in value chain cost management methodology first the value chain need to be identified, and then the cost, asset and revenue need to be assigned to the value activities (Hoque, 2005). Value chain analysis involves organizations internal cost analysis, its internal differentiation analysis and vertical linkage analysis. Porters value chain model is represented below. Wal Mart, one of the largest organizations in the world not only in retail sector but among the entire private as well as public sector organizations. Wal Mart, founded by Sam Walton in 1962, started its operation in 1969; it is one of the largest organizations in terms of number of employees and revenue. There are almost 1.3 million employees working in Wal-Mart. According to estimates, there are 3400 Wal Mart stores in America till 31st January, 2007. Company is one of the most important drivers of US economy. It is further proven by the fact that every week there is almost 120 million people shop in Wal Mart. As far as sales is concerned Wal Mart is far ahead of its three major global competitors namely Carrefour (France), Home Depot (United States), and Metro (Germany). Cost management is one of the basic things in management accounting. Strategic cost management results to improved strategic performance and significant transformational change in organizational value chain. Cost management information is crucial for four important management functions, which are 1) strategic management, 2) control in management and operations, 3) planning and decision making and finally